Another great book!

I had to write about this book that I devoured over the weekend. It is similar to the last one that I had written about "Predictably Irrational" in that all the premises are backed up by scientific research and results. This one is called Yes! 50 Scientifically Proven Ways to be Persuasive. There's lots written about this book. Of course, you can start with Amazon. And, then just google to get the other write-ups. One of the authors is Robert B Cialdini, and there's lots on him online too - as the bestselling author of the book Influence (which I have not read but am quite sure I will).

This is interesting for us in our professional life, as well as our personal life, and talks extensively about small changes in our communication that can yield significantly different (...and positive, if the changes are what they recommend) results.

Since I had just read the book and found it immensely useful, I am writing my thoughts down soon after reading it.

Here's what I liked best about the book:

• the scientific testing that backs up each of their claims


• ease of reading the book...you just keep flipping those pages!


• ease of implementing their persuasion strategies


• such interesting persuasian strategies! Some seem like common sense and then some seem counter-intuitive.


• applicability to so many situations (you will understand this when reading the book)

I am sure I will be using this book as a reference often, primarily in how I conduct my business. Right now, I have used one of the strategies discussed in the book and am routing it around to each member of my team. Let's see if it works!

Preetha

P.S. Here's a real interesting piece of recent information. Time magazine just reported how President Obama used behavioural neuroscience and economics to help him get elected. And, in this article, both Dan Arieli and Robert Cialdini are mentioned and quoted. It's all quite fascinating!