About Marketing and Tapestries

I recently read a wonderful blog post of a local Alabama media marketing and sales person, Lisa Isbell, who has a blog called - How-to Marketing Advice and Tips - A resource for learning how to market your business.

She compares marketing to a tapestry and how it is not about one medium or one message, but when well done, is like a finely woven tapestry. For those interested in marketing, I would highly recommend it - you can read it here.

I have been writing recently on what is happening with the newspaper industry - how its advertising model just is not working anymore. This article takes us into the finer points of what is happening in the overall advertising industry...and touches on all the new ways of marketing, including insights into how social media can be utilized in this new world. I will be writing a lot about this industry transition - or is it transformation? that is occuring.

Lisa's blog post resonates very well in these times, and for me, since my business is all about marketing technology, more specifically targeted marketing technology. As a result, I tend to delve deep into what is going on with digital media and voraciously look for reading material anywhere I can find it. I find a lot of it online and in blog posts.

As marketing budgets get scrutinized, more than ever, in these tough economic times, it is imperative that marketers and business owners figure out how their marketing plans need to evolve. Sure, marketing budgets can be cut, but how is that going to impact your business in an already difficult environment? The idea is to figure out how you still get the kinds of exposure that you need by spending less. It is very possible. And, with all the new media out there that has yet to be fully explored or exploited, I would venture to say you could even work it to get better marketing results with less.

More later.